Marketing Plan for Business to Business

Course Overview

This course take you to implement easily to boost your marketing plan and grow your business. A detailed strategic marketing plan provides a clear vision for all stakeholders and helps to focus attention and resources. This training will explain structured marketing plan, the market driver and customer, strategy, the right marketing communications mix, write and controlling plan

The participant will be able to :

·       Develop and construct marketing plan

·       Understand the market, customer and building relationship with stakeholder

·       Create marketing strategy and integrated with others

·       Create the right marketing communications mix and competitive advantage

·       Controlling marketing plan

Duration

 5 days

Who Should Attend

·       Marketing Manager

·       Business Development Manager

·       Marketing Executives

·       Head of Department

·       Marketing staff

·       Professional who interest in marketing and create new business

Course Outline

Day 1 - The Structure and the Approach

·       How to Write a Structured Marketing Plan

·       How to Develop the Plan

·       How to Align Your Plan with the Corporate Strategy

·       Defining the Brand Principles

·       Positioning the Brand

Day 2 - The Market and the Customers

·       Building Relationships with Stakeholders

·       Scoping the Market

·       Acquiring Market Knowledge and Insight

·       Understanding the Market Drivers

·       Understanding Customers, Decision-Makers, and Decision-Process

·       Identifying Customers’ Challenges to Discover What They Value

Day 3 - The Competitors, Defining the Strategy and Targets

·       Understanding Competitors

·       Assessing Your Organisation’s Capabilities and Limitations

·       Measuring Market Attractiveness and Defining Strategic Options

·       Setting Marketing Objectives

·       Creating and Describing the Marketing Strategy

·       Integrating Marketing Strategy and Sales Strategy

·       Defining Target Groups, Assigning Priorities and Tasks

Day 4 - Constructing the Mix, to Deliver Superior Value Propositions

·       How to Create Differential Advantage

·       Defining the Propositions

·       Winning on Value Not on Price

·       Creating the Right Marketing Communications Mix

·       Constructing the Right Messages and Tools

·       Aligning the Sales Activities with Marketing

Day 5 - Supporting Intermediaries, Implementing and Controlling the Plan

·       Supporting Intermediaries

·       Defining the Schedule and Responsibilities

·       Defining Resources and Constructing a Budget

·       Controlling and Verifying the Plan

·       Contingency Planning

·       How to Write the Plan