Designing, Managing Integrated Marketing on delivering and Communication Value

Course Overview

This course will help you to learn best practice how to design, managing integrated marketing through delivering value and communication that give to breathe new life into marketing efforts to deliver the right message, to the right customers, at the right place and the right time. This training will explain about marketing channel system and value network, marketing decisions and major trends with marketing intermediaries, an integrated marketing communication and use  mass communication tools.

The participant will be able to :

·       Enhance strategic and tactical issues with integrating marketing channels and developing value networks.

·       Develop marketing excellence in retailing, wholesaling, and logistics.

·       Build the holistic marketers combine and integrate marketing communications.

·       Examine the nature and use mass communication tools.

·       Personalizing marketing communications with doing the right thing to the right person at the right time.

Duration

 5 days

Who Should Attend

·       Managers

·       Supervisors

·       Marketing staff

·       Sales staff

·       Public relations

Course Outline

Day 1 - Designing and Managing Integrated Marketing Channels

·       Marketing Channels & Value Networks

·       The Role of Marketing Channels

·       Channel Design & Management Decisions

·       Channel Integration & Systems

·       Conflict, Cooperation, and Competition

·       E & M-Commerce Marketing Practices

Day 2 - Managing Retailing, Wholesaling & Logistics

·       The New Retail Environment

·       Marketing Decision

·       Role and Success Factor of Private Labels

·       Trends in Wholesaling

·       Integrated Logistic System

·       Market Logistic Decisions 

Day 3 - Designing and Managing Integrated Marketing Communications

·       Marketing Communications, Brand Equity and Sales

·       Developing Effective Communications

·       Establish the Total Marketing Communications Budget

·       Deciding on the Marketing Communications Mix

·       Factors in Setting the Marketing Communications Mix

·       Managing the Integrated Marketing Communications Process

Day 4 - Managing Mass Communications

·       Developing and Managing an Advertising Program

·       Deciding on Media and Measuring Effectiveness

·       Evaluating Advertising Effectiveness

·       Sales Promotion

·       Events and Experiences

·       Marketing Public Relations 

Day 5 - Managing Personal Communications

·       Direct Marketing

·       Interactive Marketing

·       Measuring the Effects of Word of Mouth

·       Designing the Sales Force

·       Managing the Sales Force

·       Principles of Personal Selling